Social media toolkit

Join us in raising the profile and status of nursing. Together, we can work to improve perceptions of nurses, enhance their influence and empower them to tackle 21st Century health challenges.

Use the messages and graphics below to spread the word on social media, and be sure to use the hashtag #NursingNow.

We’re happy for supporters to use Nursing Now materials – provided they sign our pledge and agree to support our visionprinciples and aims ​– but please review our guidelines first.

Your use of these materials is subject to our Creative Commons licence and disclaimer statement detailed at the bottom of this page.


As the health professionals closest to the public, nurses should be empowered to realise their full potential. Call for them to play an even bigger role in health.

Right now, health services aren’t getting the most out of nurses and midwives. We can change that: #NursingNow

It’s time for nurses and midwives to play an even bigger role in health. We’re speaking up for nursing and midwifery: #NursingNow #HealthWorkersCount

We all benefit when nurses and midwives can give their best. Let’s support them in realising their full potential: #NursingNow #nursing


Changes in health care are opening new opportunities for nurses and midwives. Support them as they promote health, prevent disease and provide treatment.

Let’s take advantage of new technology and greater patient participation to give nurses and midwives more responsibility and respect: #NursingNow

The health challenges of the 21st Century cannot be overcome without strengthening nursing and midwifery: #NursingNow #globalhealth

To manage the impacts of migration, ageing populations and rise of chronic diseases, the world needs 9 million more nurses and midwives by 2030. Help make it happen: #NursingNow #NCDs


Nurses and midwives will be key to solving today’s health challenges – if they are properly deployed, valued and included. Make the case for putting them at the heart of policy and decision-making.

Health policy would improve if nurses and midwives were more involved. Decision-makers should make the most of their invaluable insights: #NursingNow

The world will be a healthier place if nurses and midwives are properly deployed, valued and included in health decision-making: #NursingNow #healthworkerscount

Trusted by the public, nurses should have more of a say in health policy. Join #NursingNow to increase nursing’s influence: #globalhealth


We cannot achieve universal health coverage without nurses and midwives. Celebrate their contributions to achieving the goal that everyone, everywhere has quality health care.

Nurses will be vital to ensuring all of us have affordable, quality health care: #HealthForAll #NursingNow

Close to communities and vital parts of health teams, nurses should be empowered as champions of Universal Health Coverage: #HealthForAll

Join #NursingNow to help nurses and midwives achieve their full potential. Together, we can build the global momentum behind the #HealthForAll movement:


Improving nurses’ working conditions, training and leadership skills will enhance health, empower women and strengthen local economies. Make the case for more investment in nursing.

Improve health care tomorrow by calling for investment in nursing and midwifery today: #NursingNow

Join the #NursingNow campaign to call for more training and education for nurses and midwives, so they can save even more lives:

We should look out for nurses and midwives like they look after us. Call for them to have proper pay and a safe workplace: #NursingNow #HealthWorkersCount


Elizabeth Adams


HRH Princess Muna Al-Hussein


Donald Berwick


Kanjana Chunthai


Nigel Crisp


Mark Dybul


Tim Evans


Paul Farmer


Atul Gawande


Tedros Adhanom Ghebreyesus


Elizabeth Iro


Natalia Kanem


Annette Kennedy


Bertrand Levrat


Jaouad Mahjour


Michael Marmot


Matshidiso Moeti


Sania Nishtar


Patricia Scotland


Sheila Tlou


Mary Watkins


Christie Watson


Dr Shoshy Goldberg 


Ann Keen 


Nursing Now’s name and logo and any downloadable material published on this website may be used by supporters of the campaign on the basis of the Attribution, non-derivatives, non-commercial licence issued by Creative Commons and available at

This licence allows for the use of campaign material provided that Nursing Now and the Burdett Trust are named, the material itself is not changed and that it is not used for commercial gain.

This licence does, however, allow supporters to fill in the Slides provided below with their own​ information (for example, about nurses locally). Country logos may also be created, provided the brand book guidelines are strictly followed.

The Burdett Trust for Nursing does not accept any liability arising from the activities of these stakeholders or supporters nor does it authorise any of them to fundraise on its behalf. Read the disclaimer statement from The Burdett Trust for further information.