Nursing Now is a global campaign to improve health by raising the status and profile of nursing.
Established in 2018, Nursing Now has united nurses, health advocates and allies from around the world in the first-ever global movement to champion the role of nurses.
In the three years since its launch, Nursing Now grew to have a presence in 126 countries with over 700 groups around the world active in raising the status and profile of nurses.
In 2019, Nursing Now launched the Nightingale Challenge and inspired over 700 health employers to develop the leadership skills of over 30,000 early career nurses and midwives.
Nursing Now has forged alliances and connections with partners united with a shared message to invest in nursing to improve health care for all. The campaign has used social media and virtual events to connect tens of thousands of nurses and extend our reach to make the case to decision-makers globally.
Nursing Now is a programme of the Burdett Trust for Nursing run in collaboration with the World Health Organization and the International Council of Nurses and is supported by a Campaign Board made up of nurses and non-nurses from around the world.
The Nursing Now name is owned by The Burdett Trust for Nursing.
The Nursing Now campaign was launched in 2018 in the presence of Nursing Now Patron HRH Duchess of Cambridge with launch events and activities across the world, including the UK, Switzerland, Jamaica, USA, Jordan and South Africa. More than 30 countries were represented and many people pledged their support to the campaign from around the world. Read more.
The Nursing Now campaign was developed in response to the findings of the Triple Impact report, which concluded that as well as improving health globally, empowering nurses would contribute to improved gender equality and stronger economies.
The campaign focuses on five core areas:
Ensuring that nurses and midwives have a more prominent voice in health policy-making;
Encouraging greater investment in the nursing workforce;
Advocating for more nurses in leadership positions;
Encouraging research that helps determine where nurses can have the greatest impact, and
Sharing examples best nursing practice.
The Nursing Now campaign is a programme of the Burdett Trust for Nursing, an independent charitable trust based in the UK. The Campaign Board includes individuals from 16 countries alongside representatives from the Burdett Trust for Nursing, International Council of Nurses and the World Health Organization. The campaign is co-chaired by Lord Nigel Crisp, co-chair of the UK All-Party Parliamentary Group on Global Health, and Professor Sheila Tlou, co-chair of the Global HIV Prevention Coalition.